Brand: Pernod Ricard
Category: Packaging
Year: 2012

International design contest by Mypitch for Pernod Ricard
Subject: Packaging for a convenient instant Vodka jello shot.
The brief was to create a convenient, fun and innovative packaging for an instant “no-mess” vodka-jello shot, in 6 same portions.Freazy is simple as ice cubes but in the shape of filled shots. Flip the box, freeze them and you are ready to party.

Top#10 shortlisted